MILWAUKEE, WI – January 28, 2019 – Tour Source, a premiere provider of support and promotional vehicles to the experiential marketing industry, selected Houston + Group to develop and launch their online brand presence via www.toursource.com, as well as provide strategic guidance related to maximizing and focusing the brand’s social footprint.
In this role, Houston + Group focused on identifying and aligning Tour Source’s overall corporate strategic objectives, creating an intuitive communications hierarchy and conveying Tour Source’s unique value proposition to the marketplace via a simple and impactful framework. In addition to the strategic and structural work, Houston + Group was also responsible for developing the brand tone, much of the visual identity, content and copywriting, case study development and SEO.
“We couldn’t be happier with the result. Dave (Houston + Group) really helped us focus our messaging and clarify our positioning so we could move forward in a clear direction.” – Jason Rush, Tour Source Founder and Principal
ABOUT:
Tour Source is your vehicle-based marketing services solution. Whether you need a full-service partner to bring concepts to life or just need help securing and staffing promotional vehicles, we have you covered. We excel at providing the fabrication management, sourcing, transportation, logistics and execution services needed to ensure compelling brand interactions.
We Put Brands on the Road™
Contact: Jason Rush – Founder / +1 800.772.8603 / jrush@toursource.com / www.toursource.com
Houston + Group connects brands and customers by providing strategic marketing counsel and tactical campaign activation across a wide array of industries. Whether your organization is in need of enterprise-wide strategic development work, piecemeal marketing and management consultation or whole-scale implementation, working with us yields tangible business results that are on target, on brand and on budget.
Vision. In Action™
Contact: David Houston, Managing Director / +1 414.795.6565 / dhouston@thehgsolution.com / www.thehgsolution.com