MILWAUKEE, Wisconsin — October 13, 2017 — Containers UP, a Milwaukee-based shipping container upcycler and mobile party bar fabricator, has elected to collaborate with Waukesha-based marketing and management consultancy, Houston Group LLC, as they eye national expansion.
Founded in June of 2016 by Milwaukee entrepreneurs Tom Daughtery and Lyle Stoflet, Containers UP has been growing exponentially, onboarding new talent like Matt Stoll to lead sales and experience design efforts as they expand into Nashville and New Orleans by the end of 2017. Their unique, hand-built environments continue to branch out beyond the initial concept of mobile party bars into offerings including tiny homes, complete houses, mobile trade shows, pop-up kiosks, mobile restaurants, music stages, covered seating and much more.
David Houston, Principal of Houston+Group, will assist Daughtery, Stoflet and Stoll with sales strategy development, business development, growth hacking and opportunity identification.
“Tom and Lyle (Containers UP founders) are two of the most creative people I have ever met,” says Houston. “They literally turn discarded materials into beautiful, functional places to gather. Working with Containers Up provides me the opportunity to add value while promoting one of my personal passion points – sustainability.”
“We couldn’t have aligned with a better deeply strategic partner in Dave (Houston Group LLC Principal) as we continue to extend our national footprint,” said Stoll. “His unique approach and business prowess perfectly jive with our vision as a company. We are on edge as to where our partnership is going to take us.”
ABOUT:
Containers UP is a premier designer and renter of customized, upcycled shipping containers. The company was born from a love of creating exciting new products from reclaimed and recycled materials. Their signature product is a rentable Mobile Party Bar, sure to be an attention-getter at any event. They simply pick it up, plop it down anywhere, open it up, and the party begins!
Contact: Matt Stoll – VP Sales & Experience Design / +1 414.916.5370 / matts@containersup.com / www.containersup.com
Houston + Group LLC connects brands and customers by providing strategic marketing counsel and tactical campaign activation across a wide array of industries. Vision. Whether your organization is in need of piecemeal marketing and management consultation or whole-scale implementation, working with us yields tangible business results that are on target, on brand and on budget. Vision. In Action™
Contact: David Houston, Principal / +1 414.795.6565 / dhouston@thehgsolution.com / www.thehgsolution.com